The Top Law Firm: Banner Advertisements
Project
The Top Law Firm, a prominent real estate law firm located in Ontario, recognized the significance of crafting branded tradeshow materials to fortify its standing within the Ontario and Canadian Real Estate market. In pursuit of this objective, the firm enlisted the services of Cubicle Fugitive to create banner advertisements that would effectively showcase the firm's identity and comprehensive service offerings in a visually compelling manner.
These banners were strategically tailored for potential referral sources within the real estate sector. Cubicle Fugitive adeptly curated content for the banners, catering specifically to professionals operating within the Real Estate domain, all while articulating the Top Law Firm's commitment to personalized service and the distinct advantages it offers to its clientele. Furthermore, the banners featured the firm's areas of expertise in the footer, alongside key contact information, ensuring that pertinent information was readily accessible to the target audience.
The compelling visuals, coupled with the reinforcing messaging, significantly enhanced the Top Law Firm's presence at trade and industry exhibitions.
Based on the Top Law Firm's pre-existing brand and website, Cubicle Fugitive harmoniously integrated the firm's established blue hue as a foundational backdrop, complemented by a strategically applied bright green accent colour. The design elements, including a bold font and discernible check marks, were purposefully incorporated to succinctly convey the intended message. Additionally, a deliberate decision was made to maintain text-only banners, directing the audience's focus toward the distinctive messaging of each banner.
These tradeshow banners were the first item in a broader array of tradeshow materials envisioned for the Top Law Firm. They played a pivotal role in establishing a distinctive visual identity for the firm that was incorporated throughout other tradeshow and digital collateral devised on behalf of the organization. The compelling visuals, coupled with the reinforcing messaging, significantly enhanced the Top Law Firm's presence at trade and industry exhibitions. Consequently, the firm's reach has expanded owing to its increased market prominence.