Torkin Manes LLP: Brochure
Project
For the 2024 LandPRO Conference, Torkin Manes collaborated with Cubicle Fugitive to create a commercial real estate and construction law brochure. The project involved designing two versions of the brochure: a digital version to be included in the conference binder and a printed version to be displayed on the sponsorship table. The objective was to craft materials that effectively showcased the firm’s expertise and attracted potential clients at the event.
Working closely with the firm, our strategic process focused on aligning the new brochure with Torkin Manes’ recent rebranding efforts. Ensuring consistency with the firm’s other marketing materials, such as additional brochures and business cards, was essential. To provide a fresh and engaging look, the decision was made to replace the traditional all-blue cover with a vibrant and appealing photo. This design choice made the brochure visually distinct while adhering to the firm’s updated brand identity.
The dynamic design of the brochure exceptionally captured attention, helping Torkin Manes stand out at the LandPRO Conference.
The final design of both the digital and printed brochures assisted Torkin Manes present a refined and professional image of the firm at the conference. The vibrant cover photo effectively drew attention, setting the firm’s materials apart from others and reinforcing its modern and dynamic brand presence. The brochures successfully communicated the firm’s commercial real estate and construction law expertise, enhancing its visibility and appeal to conference attendees.