Torkin Manes LLP: Social Media Templates
Project
Torkin Manes enlisted Cubicle Fugitive to design new social media templates that would reflect its updated law firm website design and brand messaging. The project aimed to create clean, modern templates in Adobe InDesign, tailored to the client’s preferences. An extensive library of templates was to be developed for their LinkedIn posts, available in both portrait and landscape formats.
The initial stage of this project involved a comprehensive audit of Torkin Manes’ social media accounts and existing templates. The team analyzed the content patterns of its LinkedIn posts, examining elements such as headlines, sub-headlines, body content, CTAs, images, and logos. This analysis helped identify the specific content requirements and ensured the templates would meet all potential needs.
Through meticulous research and a well-defined strategy, the team crafted versatile social media templates that were clean, modern, and consistent with the firm’s new brand.
After performing the social media audit, our team compiled a thorough design brief outlining the client’s requirements, the number of templates needed, and the variations for each type. The brief also displayed the firm’s current templates in comparison to the templates we recently created for other clients. This approach allowed the designer to see what the firm started with and the direction we aimed to take it.
These new law firm social media templates offered a modern and professional appearance for the firm’s LinkedIn posts, enhancing its online presence. With these adaptable and intuitive templates, the firm could maintain brand consistency and efficiently manage its social media content.