Torkin Manes LLP: Trade Show Banners and Tablecloths

Our client, Torkin Manes, engaged Cubicle Fugitive to design trade show visual collateral that aligned with its new brand identity. The project included creating various banners – general firm banners, practice-specific banners, recruitment banners, and a special banner for its 50th anniversary. Additionally, we designed tablecloths and table runners in a couple of different styles. The goal was to produce eye-catching, brand-consistent materials for use at trade shows and events.

The strategic process began with extensive collaboration with the client to finalize the copy and design elements for the banners. Recognizing that attendees wouldn’t read lengthy paragraphs on pop-up banners, we recommended shorter, impactful copy. We incorporated the finalized headers and taglines that are used across their website, ads, and social media posts. Our design approach ensured the logo remained prominently visible, even if the banners were partially obstructed. The tablecloth designs were kept simple yet effective, with the logo size and placement optimized for visibility from a distance.

The carefully crafted banners and tablecloths significantly enhanced Torkin Manes’ visibility and impact at trade shows, effectively attracting and engaging its target audience.

For the banners, we created designs that included the brand’s lines and logo, ensuring they stood out while maintaining a professional appearance. The tabletop banners were exceptionally well-received, designed to fit perfectly on smaller surfaces without compromising on visual impact. The 50th anniversary banner was kept simple, featuring only the logo to emphasize the milestone. The tablecloths and table runners were designed with two variations – solid blue and blue with lines – both printed without requiring any revisions from the client. The brand guidelines provided a clear framework for ensuring all elements were aligned with Torkin Manes’ brand identity.

The banners and tablecloths achieved a cohesive and polished look, significantly boosting Torkin Manes’ visibility at trade shows and events. Each piece was carefully crafted to ensure that the logo and key messages stood out effectively. This project not only enhanced the firm’s branding but also underscored its dedication to presenting a professional image, making a strong and memorable impact on attendees.