Carranza LLP
Client
Carranza LLP is an ethnic personal injury law firm speaking 17 different languages, committed to helping injury survivors achieve maximum recovery and fair compensation by providing professional and culturally-sensitive representation. They stand behind the idea that it is no longer enough for a lawyer to just understand the law and the legal system; they must also understand their client’s unique circumstances, language, and culture.
Carranza LLP contacted Cubicle Fugitive to help create a more professional image to enable them to compete directly with leading law firms, while still appealing to and retaining their competitive advantage within Toronto's diverse communities. Cubicle Fugitive completely rebranded Carranza by creating a new logo and taglines: “Multiple languages. Singular focus.” and "A personal injury firm that's actually personal." Once the identity of the firm was established, Cubicle Fugitive went on to design and create their business collateral, brochures, newsletters, print and online ad campaigns, holiday cards, and a new 11 language multi-lingual website.