Lipman Zener & Waxman (LZW)

Lipman, Zener & Waxman LLP (LZW) is a boutique Toronto law firm who built a strong reputation based on delivering exceptional service to clients in the areas of restructuring, bankruptcy and insolvency, real estate, insurance defence, corporate and commercial law, and commercial litigation.

In 2019, the firm was undertaking a rebrand to allow for the succession of Managing Partners, Jason Spetter and Sean N. Zeitz, to lead the firm into the next chapter. While Allan Lipman, founding Partner, is still very much active in the firm and his practice, the firm’s brand needed to be updated as both design and messaging were dated and lacking. Having worked with several of the firm’s colleagues, Lipman Zener & Waxman LLP approached Cubicle Fugitive for assistance with the design and development of a new logo, brand strategy and messaging, website, and marketing collateral.

Cubicle Fugitive worked to ensure Lipman Zener & Waxman LLP’s unique brand was cohesive throughout every aspect of the website design and brand strategy project. The result is a brand that speaks to Lipman Zener & Waxman LLP’s perfect balance of strength and approachability. Each detail was carefully crafted with the firm’s values and personality in mind. The website was built with the capability to adapt and grow with the expanding needs of the firm.

As part of our engagement with the firm we also interviewed the firm’s lawyers and wrote professional new bios, wrote all of the firm’s practice area content, optimized the content for SEO, art directed all new photography, designed new business cards and letterhead, e-signatures, and social media platforms. We continue to work with the firm on their on-going advertising, marketing, and SEO efforts.