Dunnion Law: Website
Project
Dunnion Law approached Cubicle Fugitive to design and develop a new website to highlight their points of difference and help them to stand apart from their competitors. With a new logo and visual brand system already in place, the firm needed their website to match their newly created collateral and newly established overall look and feel.
When we first connected with Dunnion Law, there was an obvious brand inconsistency with the new logo, colour palette, collateral, social media and the website. Cubicle Fugitive was able to design and develop a website that was not only brand compliant but included meaningful, positive and effective messaging.
The firm hired us to engage in a complete website redesign and development project, which included a responsive design, a new modern and fresh aesthetic, improved SEO and content development including FAQs, practice area content, general about content, headlines, home page copy and a glossary of terms.
As a personal injury law firm in California, Dunnion Law’s challenge was to stand out in an oversaturated market. Cubicle Fugitive’s team of writers, strategists, designers and developers, were able to develop a strong content strategy, targeted SEO, and a clean and contemporary website.
One of the key internal challenges that Cubicle Fugitive aimed to address with this project was the administrative struggles that came with their old CMS. With the administrator friendly Sitefinity interface, Dunnion’s team was able to easily interlink content on the website with the click of a button (attorney bios, practice areas, resources, blogs, cases).
Cubicle Fugitive empowered Dunnion’s marketing team to administer all ongoing updates and SEO enhancements internally. This has relieved Dunnion’s internal struggles and cost concerns associated with website maintenance. For the public-facing website, Dunnion has received overwhelming feedback over the past year regarding the improved look and feel of the website as well as its user-friendly journey and overall experience.