Cavalluzzo LLP: Website - Microsite

Cavalluzzo LLP has a well-established reputation advising and representing unionized employees. Their employment law and litigation group who work on behalf of non-unionized employees wanted to increase their online presence and firm reputation for this line of work. After a thorough analysis of the firm’s existing site, a competitor review, and a series of discussions with the lawyers, Cubicle Fugitive recommended that the Employment Law and Litigation Group create a microsite that would be nested within the firm’s existing site, and to draft content for each area of law that they practice. It was also imperative that the design of the new microsite embody the look and feel of the firm’s brand.

The benefit of building it within its current CMS is the ability to seamlessly interlink relevant content such as related people and resources and for administrators to maintain both websites at one time from one location.

Cubicle Fugitive incorporated some enhancements to the microsite such as a custom main navigation that is tailored to the employment law group and targets their non-unionized audience and a new quick contact form for employees to easily get in touch for legal advice and representation. The microsite is also built within the firm’s current Sitefinity Content Management System (CMS) so it can take advantage of the firm’s website history as it will benefit SEO results. The other benefit of building it within its current CMS is the ability to seamlessly interlink relevant content such as related people and resources and for administrators to maintain both websites at one time from one location.

To assist with optimizing the new practice area content, Cubicle Fugitive researched keywords related to employment law and litigation - specifically for non-unionized employees, reviewed the firm’s current bulleted list of sub-services, and conducted a competitive analysis. With this research, Cubicle Fugitive analyzed the data and compiled a list of sub-practice areas for the firm’s consideration when generating the new practice area content.

Since the microsite is built within the firm’s existing CMS, the website traffic will continue to be monitored through Google Analytics.