Torkin Manes LLP: Advertising Campaign Templates

Torkin Manes tasked Cubicle Fugitive with developing a series of law firm ad campaign templates that adhered to its new brand guidelines. This project required the development of flexible InDesign templates for both print and digital formats, targeting various audiences. The aim was to provide Torkin Manes with designs that could be easily updated internally, ensuring consistent branding across all advertising channels.

We began by analyzing the firm’s previous ad campaigns to identify successes and areas for improvement. A comprehensive brief was then developed, detailing the ad sizes, body copy, headlines, and taglines. Our team conducted audience research to give context to the designs, and multiple design options were presented, allowing the client to select elements that best met its needs. Our focus was on creating visually appealing, straightforward ads for the client to modify independently.

Our strategic approach combined thorough research and client collaboration to produce ad templates that perfectly aligned with Torkin Manes’ brand and advertising objectives.

Adhering to the brand guidelines, we ensured that each ad template was a true reflection of the firm’s identity. Designs were crafted with future use in mind, enabling the client to maintain brand consistency while managing its ads. The templates included both copy-driven and image-centric options, providing flexibility for various advertising needs. This strategy aimed to empower Torkin Manes by giving it the tools and autonomy to handle its marketing efforts effectively.

The templates provided a seamless and consistent appearance for its campaigns, effectively increasing its visibility in both print and digital formats. By equipping the firm with these user-friendly templates, we ensured that Torkin Manes could maintain its brand integrity while managing its ads independently. This project demonstrated our dedication to delivering personalized solutions that foster lasting client success.