Progressive Contractors Association: Tradeshows and Events

After establishing the new logo and visual brand, the Progressive Contractors Association (PCA) engaged Cubicle Fugitive to design eye-catching pop-up banners that could be showcased at member events, where PCA brings together its members for industry discussion and networking. PCA wanted to ensure that their pop-up banners enhanced brand visibility, remained cohesive with all other materials, and were in line with their new website to build strong brand recognition.

The banners were excitedly received by members, and have been a staple at the association’s events ever since.

Cubicle Fugitive designed three pop-up banners for PCA. Each banner featured a different headline that highlights PCA’s key value propositions. The banners, similar to the new website, feature a balance of graphic elements and construction themed imagery to address PCA’s target audience. The strategic blend of visual elements and messaging work to enhance brand recognition and reinforce PCA's value propositions effectively.

Whether displayed individually or as a set, these banners effectively communicate PCA’s new brand, their value as an association, enhance brand recognition, and engage their target audience. The banners, which officially launched at PCA’s Western Canada Executive Roundtable in Vancouver, were excitedly received by members, and have been a staple at the association’s events ever since.